Sydney · London · New York · Working worldwide

Take back control of what Google says about your business.

Zefi Agency is a reputation studio for operators who can't afford to let one bad review define them. We pull down the damaging content, push the rest off page one, and rebuild the signal that actually drives revenue — for clients on four continents.

11,200+
Pieces of content removed
380+
Brands protected across 18 countries
94%
Removal success rate

Trusted by founders, franchises, and family businesses across the world

Harbour & Co. Northbridge Dental Coastline Realty Atlas Legal Karri & Bloom Meridian Auto Wattle Health
The problem

Right now, a stranger is deciding whether to trust you.

They typed your name into Google ten seconds ago. What loads next decides whether they call, book, buy, or quietly back out. One angry ex-customer, one outdated article, one anonymous forum thread — that is the gap between a sale and silence.

93%
of buyers worldwide read reviews before choosing a local business
$1in 5
in revenue lost per star dropped on Google
4.2
the rating most buyers expect before they'll convert
Our promise

If we can't take it down, you don't pay a cent.

We work on a results-only basis. Every removal request is pursued through legitimate platform, legal, and policy channels — and if a piece of content can't be removed, our suppression program buries it below page one instead. Either way, the buyer never sees it.

94%Success rate
11.2K+Removals delivered
$0Risk to start
What we do

Four services. One coordinated team.

Most agencies sell a single tactic and leave the rest to your lawyer, your SEO consultant, or hope. Zefi runs the full playbook in one room — so nothing falls through the cracks.

Content Removal

We take down defamatory reviews, fake posts, copied images, and damaging articles across Google, Reddit, ProductReview, YouTube, and a dozen other platforms — through legal-grade process, not shortcuts.

  • Google & Maps reviews
  • Forums & news articles
  • Image & video takedowns
Explore removal →

Search Suppression

When a result can't be removed, we push it off page one. Owned properties, earned media, authority articles, and structured content stack the SERP in your favour — permanently.

  • Owned-property build
  • Authority & PR placements
  • SERP monitoring
Explore suppression →

Local SEO

Win the Google 3-pack in every city you operate in. Profile optimisation, citation cleanup, neighbourhood-level link building, and an ongoing authority program tuned for local intent — in any market.

  • Google Business Profile
  • Citation & NAP cleanup
  • Neighbourhood-level rankings
Explore Local SEO →

Review Generation

Turn happy customers into 5-star public proof on the platforms that actually move conversion. Automated collection through QR, SMS, and email — built on our in-house ReviewFlow engine.

  • QR · SMS · email capture
  • Smart platform routing
  • Real customers only
Explore reviews →
How we work

A five-step program, run by one specialist.

You don't get handed off between three vendors. One Zefi lead owns your file end-to-end and reports to you weekly until the job is done.

  1. 01

    Diagnose

    A reputation specialist audits every public surface — search, maps, review sites, social, forums — and quantifies the financial damage in plain dollars.

  2. 02

    Remove

    Our legal-ops team takes down policy-violating, defamatory, and fraudulent content through platform process, formal notices, and direct relationships.

  3. 03

    Suppress

    What can't be removed gets buried. Authority pages, owned domains, and earned coverage outrank the negatives — and stay there.

  4. 04

    Grow

    Automated collection turns your everyday happy customers into a steady stream of genuine 5-star public proof on the platforms buyers check.

  5. 05

    Protect

    We monitor 40+ sources around the clock. The moment something new lands, you get an alert and we get to work — usually the same day.

The platform

Two pieces of software. Both built for our own clients first.

Every Zefi engagement runs on tools we built because nothing on the market did the job. They're now part of every program at no extra cost.

Monitoring

Zefi Sentry

Real-time alerts the moment a new review, mention, or article lands across 40+ global sources — so a small fire never becomes a crisis.

  • Google, Maps, Trustpilot, Yelp
  • Reddit, forums, news, blogs
  • Instagram, TikTok, X mentions
Growth

Zefi ReviewFlow

Automated review collection through QR, SMS, and email — with smart routing that sends genuine fans to the platforms most likely to convert your next customer.

  • One-tap QR review capture
  • SMS & email follow-up
  • Platform-aware routing
Client outcomes

What founders say after the dust settles.

"We had eighteen months of fake reviews from a competitor weighing on our Google rating. Zefi cleared most of them inside a fortnight and our enquiry volume jumped the same month."
Operations Director Health clinic group, Sydney
"I'd written off our online presence as a lost cause. They worked through the worst of it methodically — no drama, no jargon — and we're now back above 4.6 on the platforms that matter."
Founder D2C beauty brand, London
"The piece I valued most was the weekly call. I always knew what was being chased, what had landed, and what the next move was. No other agency we've used has been that transparent."
Managing Partner Boutique law firm, New York
Industries we serve

We speak the language of your sector.

Reputation pressure looks different in every industry. Our playbook is tuned for the platforms, regulators, and buyers that move the needle for yours.

Healthcare & allied health
Legal & financial services
Real estate & property
Hospitality & venues
Trades & home services
Automotive dealerships
Fitness, beauty & wellness
E-commerce & D2C brands
Education & training
Franchises & multi-site
Public figures & execs
Don't see yours? Ask us →
Common questions

Straight answers, no spin.

Is what you do legal?

Yes. Every removal is pursued through legitimate channels — platform policy, defamation law, copyright notices, and direct platform relationships. We never use mass flagging, bots, or anything that could put your accounts at risk.

What happens if you can't remove something?

If a removal isn't successful, you don't pay for that piece. For content that can't legally come down — a legitimate news article, for example — our suppression program pushes it below page one so buyers in practice never see it. You're covered either way.

How is this different from an SEO or PR agency?

SEO agencies suppress. PR firms generate coverage. Lawyers send takedown notices. We do all three — under one roof, in one program, with one specialist owning your file. No handoffs, no blame games, no cracks for problems to fall through.

How long does it actually take?

Most Google reviews come down within 0–10 days. Reddit and forum content typically resolves in 0–14 days. Suppression begins moving within 30 days and locks in over 60–90 days. Genuine emergencies get a same-day response.

Will my competitors or customers know I hired you?

No. Every engagement is confidential. Removed content simply disappears, suppressed links fall off page one, and the new positive content reads as organic third-party coverage. There's no public trail tying the result back to a campaign.

What does it cost?

Removal is priced per successful takedown — you only pay for what actually comes down. Ongoing reputation programs are scoped monthly based on volume and risk. Every engagement starts with a free audit so you see the work and the price before you commit.

Your reputation compounds. So does the damage.

Every day a negative result sits on page one, another buyer quietly walks. Book a free audit and within 48 hours you'll know exactly what's hurting you, what we can remove, and what it'll cost.

No contracts. No commitments. Reply within one business day.